I’ve previously discussed my leaning toward all things new and shiny. So why is our company, three and a half years into its development, moving full-tilt into a Salesforce implementation? And why do I think your company, no matter it’s current size, should do the same. The reasons are here, …Read More
Tag Archives: CRM
Salesforce is still the answer, so don’t go looking for the next big thing
I’m pretty sure the term Early-Adopter was first popularised by Geoffrey Moore’s great book Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. So – how do you qualify for the ”Early Adopter“club? It’s all somewhat relative. Nearly 30 years ago, in October 1981, I bought a ticket to …Read More